Excellent ads, I was looking for these ad films for a long time.

Marketing Worth Remembering!

I was still in school when TVCs introducing a new brand called Chevrolet screened across channels of all genres from sports to vernacular entertainment. The well orchestrated brand entry aided by spectacular launch campaign commercials helped the brand win the hearts of millions right from its launch. I have chosen to blog on this topic for two reasons: i) I like brand entries and launch campaigns for a fact. ii) Like I mentioned in the first post of this blog, I can never resist the temptation to blog on brands that are so close to my heart.

Dwelling deep into the launch commercials one would find that the TVCs were simply stunning. The message was about a bold brand yet it was conveyed in such gentle fashion that it sparked of a mild curiosity among viewers on what this new campaign called ‘I am Chevrolet’ was all about. Igniting that…

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